Sam Palmer · Development Coach
Real progress
for real life.
Sharpen your focus, without adding to the to-do list.
I help high-achieving women get more out of the energy they put into their work and life - because they're always interlinked - so you can find momentum without the overwhelm.
Let's talk — book a free 30-min intro call
Busy, but not moving forward?
A thousand decisions a day, yet you're still losing the thread.
Busy, but not productive. Successful, but not satisfied.
Stop reacting. Start choosing. Own your decisions.
This might be for you if:
- You're capable and driven, but lately you can't find your footing.
- You're building a career or family you're proud of, but wondering if you're spread too thin.
- You're the person everyone relies on, but you rarely give yourself the same space.
- You're running your own business, without anyone to soundboard with.
- You aren't in a crisis - you just want to feel in control of where you're headed.
How we find your momentum
Move
We start by identifying what needs to shift immediately. We find the small, high-impact changes that turn 'busy' into momentum you can feel.
Clarity
Once you are moving, we sharpen the focus. We cut through the noise of a thousand daily decisions to define what progress looks like for you, no-one else.
Confidence
With movement and clarity comes the ability to back yourself. You will learn to trust your own judgment, make decisions that actually stick, and own your every move.
What are you tolerating right now?
What do you want to change?
If nothing changes, where will you be in a year?
What shifts when we work together
Balance
Not something you find, but something you create on your own terms.
Perspective
Life is loud; we'll quieten the noise to reset your boundaries and keep you focused on what's important.
Growth
A safe space to be challenged, because 'good enough' isn't where you want to stay. We'll stretch your thinking and find the gear you didn't know you had.
How it works
Some people arrive with a specific goal; others come with a nagging feeling they can't quite name yet. Whatever you bring, my role is to help you find the thread, start pulling it - and point it in the right direction.
Single Session
£85
60 minutes · Zoom, Google Meet or in person
Ideal for existing clients or a one-off focused challenge.
Development Series
£450
6 sessions · the most effective path to lasting momentum
For those ready to build clarity and confidence that sticks.
Currently accepting a limited number of free clients while finalising my ICF diploma with The Coaching Academy. Introductory pro-bono sessions are available until August 2026; standard rates apply thereafter.
What clients say
Sam has a powerful way of guiding you to clarity without telling you what to do. Her presence is calm, kind and quietly confident, which allowed her to gently challenge me on everything from moving house, to money mindset, family dynamics, health, and my own limiting beliefs - and every single time I've come away with something practical that I hadn't seen before, but that felt completely doable. A huge shift for me was navigating a move to Edinburgh; Sam helped me realise that what I was seeking there, I could actually create where I already am. This removed so much pressure and changed everything. Every session has felt fresh and given me practical steps. I highly recommend Sam!
Susie
6 sessions over 5 months
Sam has been a wonderful coach. She provided a non-judgemental, comfortable and professional space which has enabled me to reflect on and create clear goals and strategy for my business. Sam has enabled me to become more self aware in my business and recognise my strengths and build upon things I feel are weaknesses. After being coached by Sam I feel more confident and motivated in my work and life in general.
Lynsey
5 sessions over 4 months
Working with Sam has been so helpful. I came with a subject that I was struggling to resolve on my own, and I am absolutely delighted with the results! Through Sam's support I have achieved things I've been wanting to do for decades, but haven't been able to get there on my own. Sam's coaching technique is gentle, yet challenging, she's empathic, supportive and understanding of my needs and she is always efficient and professional. Thank you Sam.
Becca
6 sessions over 4 months
Sam has been a huge help enabling me to prioritise my business tasks and delve into some in more detail. It's enabled me to see which tasks will make the biggest impact on my future goals, helping me to move my business forward. I've found the sessions hugely beneficial, especially the methods for prioritisation which I continue to use. Thank you Sam!
Jemma
4 sessions over 2 months
The philosophy behind the work
Philosophy
Self-reflection doesn't have to be indulgent; it is the strategic work that allows you to operate at your best. Coaching is about helping you stop the cycle of constant reaction so you can start making intentional choices again. Resilience isn't about never failing; it's about how you navigate the messy middle and the unexpected pivots without compromising your core values.
I really believe in the ripple effect of this work. Small, intentional shifts in how you show up don't just change your life - they change the lives of the people around you. If you are supporting others every day - whether that's a team, a family, or a community - that is even more reason to double down on how you operate at your best.
Confidentiality and discretion are always guaranteed.
About me
It's important that you connect with the coach you choose to work with, so here's a bit about me.
In my 17 years in Brand Partnerships, success was never about doing more - it was about creative alignment and knowing which thread to pull. I bring that same strategic lens to our coaching; I'm not just here to listen, I'm here to help you move, find clarity, and build confidence.
As someone who doesn't naturally "reflect" easily, I was originally a coaching skeptic. With a commercial background, I hesitated because I couldn't see the immediate return on investment. Now, I see it every day. The ROI isn't just in the goals met; it's in the efficiency of my energy - that's priceless for me, and everyone I show up for.
I've also learned that seeing your goals as personal 'or' professional helps no-one; they are always interlinked. When you sharpen your focus in one, the other inevitably finds its level.
I live in Surrey with my partner and two kids. Like many of us, I'm navigating the reality of building a career while staying present for the people who matter most. Keeping my own sense of identity in the middle of that is a daily practice that requires real attention. Have I nailed it? Absolutely not. But I have crafted the expertise, experience and tools to help you move forward and craft a life that truly belongs to you.
Common questions
I'm already completely maxed out. How much time does this take? +
I get it, so your time is heavily guarded. A standard session is 45–60 minutes, usually spaced every two weeks. The work we do isn't about adding more tasks to your infinite to-do list. It's about clearing the noise so that the remaining hours of your week actually feel lighter, sharper, and more in your control. I want your investment in yourself to net out as a long term ROI.
What actually happens in a session? Is it just chatting? +
Not at all. This is a focused, strategic partnership. You bring the life you're living — a big decision you're weighing, a career shift you want to make, or just a general feeling of spinning your wheels. My job is to listen dynamically, ask the right questions, and help you sift through the clutter. You will always leave a session with clear, actionable steps you can feel confident about.
How long do we work together? Do I have to commit to a long programme? +
No rigid formulas here. Momentum happens when the timeline fits your life. Most clients see the best traction through either a 3-session focus or 6-session momentum package, typically spanning 2 to 4 months. Some people find a one-off session gives them what they need. It's all down to you — and we will establish the cadence that makes sense for your goals right from our introductory call.
Do you coach online or in person? +
Both. Virtual sessions are efficient and fit seamlessly into a packed day. However, if you are based in or around Surrey and value a physical change of scenery to clear your head, we can absolutely look at meeting face-to-face.
How is this different from therapy or consulting? +
Therapy looks backward to understand and heal past patterns, whereas coaching is a forward-focused conversation. Consultants tell you what they think you should do based on their playbook — a good coach believes you have everything you need to thrive, and supports you to unlock that potential. We look at where you are right now, dismantle what's currently holding you back, and get you to where you want to be.
Have a question not covered here?
Let's talk on a free intro callYour clarity doesn't just change your life - it changes the lives of everyone you support.
"You'll never get the life you want by trying to fix the life you don't want." — Peter Crone
Let's talk — book your free intro call
Currently completing ICF-accredited training with The Coaching Academy
and working toward Associate Certified Coach (ACC) credentialing.